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Why do we need to filter water before drinking?

By Pureit Water
On

Water is an essential need for every living being on the earth. Yet, it is the most neglected necessity. Just like we choose the best quality of fruits and vegetables to keep ourselves and our family safe and healthy, it is equally essential to filter water before drinking it.

Unpurified water has the power to do more damage to health than improving our health. It can lead to multiple water-borne diseases such as Diarrhea, Cholera, Jaundice, Viral Gastroenteritis, cramps in the stomach, vomiting to name a few. These not only can impact our health but may also harm our vital organs.

What is unfiltered water?

Water is considered to be tasteless, colorless, and odorless but water in open is exposed to multiple particles such as dust, dirt, pollution, chemicals including acid and metallic rust elements, and toxic materials that can severely impact its quality.

Heavy metals like lead, aluminum, mercury, cadmium, chromium, among others cannot be seen by our naked eyes but can be easily present in our sources of water. Tap water while is cleaner compared to unfiltered water but the filtration process is generic and can contain a high amount of chlorine along with minerals and nutrients in an unbalanced proportion. Therefore, it is crucial to have a water filter at home to not only eliminate impurities but also to have the right levels of nutrients in the water.

What happens if we intake unfiltered water?

If drinking water contains unsafe levels of contaminants, it can cause health effects depending upon the amount of water consumed, and the duration of exposure. The effects can be for the short term as well as lead to major health woes in the long run.

In the long run, if we intake water that has been exposed to chemicals it can lead to issues such as skin discoloration, organ damage, severe side effects on the nervous system, or even may lead to cancer.

The more common illnesses caused by viruses, bacteria, and parasites can result in stomach pain, vomiting, diarrhea, headache, fever in the short term. But microbes can cause substantial damage such as kidney failure, hepatitis and may lead to a fatal outcome. The right water filter can save you from multiple diseases and offer safe, clean drinking water.

What are the benefits of water filtration & Why is it important?

Filtration of water can offer us multiple benefits such as:

  • Keeps health in check and provides minerals in the right proportion.
  • Not only water is vital for internal organs but also externally, it ensures skin is healthy and glowing naturally.
  • A pure, clean glass of water will provide you more energy, reduce fatigue, and also hydrate you.
  • A glass of filtered water will help you flush out toxins, improve digestion which improves the health and life of your organs.

Hence, it’s always advisable to invest in a good water purifier that offers most efficient water filtration. You can choose from a wide range of Pureit water purifiers that guarantee 100% safe drinking water to keep your family’s health and well-being intact.

5 ways of reusing the discarded water from an RO Water Purifier

By Pureit Water
On

An RO water purifier is the most trusted and widely used water purification technology in India. It is also the only purification system that can successfully remove Total Dissolved Solids (TDS), chemicals, and other harmful impurities such as lead, mercury and arsenic which can cause damage to a human body. While it offers safe and pure drinking water, it has got one drawback – Wastage of Water.

The water wastage is a result of the RO membrane filtering out the impure water which is high in TDS and other impurities. While this water is unfit for consumption or bathing, it surely can be utilized for many other purposes.

Here are few easy ways of re-using the reject water.

1. Use it for mopping and cleaning

A lot of water gets wasted every day in cleaning our houses. Most of this water can be easily replaced with the discarded water from an RO water purification system. The reject water can be simply re-used used for mopping and cleaning the house.

2. Use it to water your garden

Using reject water to water your plants can prove to be beneficial for the longevity of the plants and their growth. You can first test it on a few plants to see how the growth of those plants is affected by the change in water. Most of the plants can easily grow with water TDS level ranging up to 2000ppm.

3. Use it to wash utensils

This can be one of the best ways to utilize the waste water from an RO water purifier. Mostly the waste water pipe is placed near the kitchen sink and hence it can be easily utilized for cleaning the dishes and other utensils.

4. Use it to clean cars or washrooms

Cleaning toilets or washing cars require many buckets of water. Hence, to avoid water wastage, the reject water can be utilized for these purposes.

5. Use it for your water coolers

Just mix some tap water with the waste water and it can be repurposed for filling the water coolers in summers.

Using all these methods to re-use water can be extremely useful but it can also be time and effort consuming. Which is why Pureit has introduced - Pureit Eco Water saver water purifier. It uses Eco RecoveryTM Technology that delivers efficient purification while giving you high water saving compared to other ROs. It can help you save up to 80 glasses of water daily, resulting in minimal water wastage.

These little measures can make a world of difference for the environment. Hence, while you make sure the safety of your family with clean drinking water, we also urge you to be mindful of water wastage and save as much water as possible with these simple tips.

3 Best Water Purifiers with Low Maintenance Cost

By Pureit Water
On

With rapid urbanization, it is important to upgrade and adapt ourselves to improve our health and standard of living. One such necessity is installing a water purifier for clean, toxin-free water as the tap water quality is degrading and contains multiple impurities and toxins which can be harmful to our body. While choosing the best water purifier for home, we often look at several features like – stages of purification, storage capacity, etc, but one key parameter that we often overlook is its maintenance cost.

Regular maintenance of a water purifier ensures its long life along with promising uninterrupted flow of purified drinking water. There are various water purifiers available in the market which may seem to be cheaper at first but may require frequent servicing over the course of their life. And as a result, end up burning a hole in your pocket.

Hence, it’s necessary to choose a water purifier that not only comfortably fits in your budget but at the same time requires minimum services over its life.

Here's a list of the 3 best water purifiers for Indian homes, which are budget friendly and come with a low maintenance cost, while providing you 100% safe and pure drinking water.

1. Pureit’s Classic G2 Mineral RO+UV - This water purifier comes with 6 stages of advanced purification and has a capacity of purifying 6,000 liters. This means double the filter life than most of the purifiers available in the market. In most purifiers, the capacity is only up to 3,000 litres, therefore, it requires maintenance and timely service in every 6-8 months. Apart from being a low maintenance purifier, it has some top-notch features such as:


  • 100% RO purified water: All water passes through the Reverse Osmosis membrane before being passed to the UV lamp for purification. Compared to regular water purifiers which use a bypass technology to let some of the water flow directly through a UV lamp, Classic G2 Mineral RO+UV ensures every drop is 100% RO purified.
  • 6 -Stage purification: Offers 6 stages of purification with the goodness of RO and UV which ensure the utmost safety and sweet drinking water.
  • Goodness of Calcium and Magnesium: The purifier not only provides clean drinking water but adds essential minerals like calcium and magnesium as it has a mineral cartridge.
  • Smart power mode: Smart power mode goes on standby once the water tank is filled to the brim which helps in saving water and avoiding overflow of water.
  • 100% Food grade plastic: This purifier not only takes away all your woes about safe drinking water but also promises good health by being made of 100 percent food-grade plastic which prevents toxins and impurities of poor-quality plastic from mixing in the clean filtered water.

2. The Pureit Marvella UV G2 is our best recommendation if you’re looking for a UV water purifier for home. It has a long filter life of 6000 litres as compared to the standard filter life of 3000 litres in ordinary UV purifiers. The cost of maintenance thus comes out to be as low as 30 paise per litre.

So if your water usage is higher this could be the best water purifier for you!


  • Best-in-Class 11 Watt UV Lamp – This water purifier comes with a high intensity UV lamp that effectively deactivates harmful viruses and bacteria present in the water
  • Storage tank -  Pureit Marvella provides water storage of 4 litres which cut down on the efforts and time of constantly refilling the tank
  • Advanced Filter Change Alerts - Marvella UV G2 is a smart purifier because it warns you to change your filters 15 days before expiry
  • Automatic tank filling - Pureit has incorporated a time-saving system that refills the tank automatically if not full. It purifies, refills, and stores water automatically
  • Voltage fluctuation guard - The fluctuation guard protects the purifier during sudden voltage fluctuations which protects the purifier

3. Pureit Advanced Max Mineral RO+UV+MF+MP: From superior RO purification technology which guarantees pure healthy water to giving you higher savings, this water purifier is perfect for a nuclear family. It has a high filter life of 6000 litres, giving you a saving of Rs. 1200 per year on the maintenance cost.


  • 7-Stage purification: 7 stages of purification ensure utmost safety and sweet drinking water for you and your family
  • Mineral Enrichment: Apart from purifying water using RO technology, the purifier enriches the purified water by adding minerals such as Calcium and Magnesium, which is vital for our health
  • 100% Food-Grade Plastic: It also has food-grade plastic which makes sure that water is still safe after purification
  • Double purity lock: This lock ensures to serve you safe and sweet water every time by warning you 15 days in advance about your filter replacement. And if despite warning, the filters aren’t replaced on time, it turns off the device
  • Smart power mode: The smart mode puts the purifier on stand-by when the tank is fully filled. Not only it saves electricity but also prevents wastage of water and one does not need to spare time to keep a check till the time tank is filled.
  • Water level indicator: The purifier also has a water level indicator, which shows the water level left in the tank for up to 3 litres. This ensures you know in advance the right time to turn on your purifier.

Hence, while choosing the best water purifier for your home, go for the one which fits in your budget not just at the time of purchase but also during its life. A low maintenance water purifier saves you from repeated hassles of filter replacements and service requirements. Choose from these best range of Pureit water purifiers.

When should you change the filters of your water purifier?

By Pureit Water
On

Regular maintenance of a water purifier is important to ensure efficient functioning of its filters and other parts. Periodic checks and cleaning of filters also ensure consistent supply of pure, clean, and safe drinking. But how do you determine when exactly you should get your water filters replaced or call for a service?

We have prepared a handy list of early indicators that you should watch out for in your water purifier. These signs/factors can be considered as clear indicators of filter replacement or service requirement.

1. Longer wait time to get purified water

A water purifier is functioning properly if the purified water is being dispensed by it normally. The volume should be just fine – as it was when you first started using it. However, if you notice a reduction in the speed of purified water dispensing i.e. the flow rate of the water is slower than usual, there might be a chance of water clogging in the system. Water clogging is caused by the collection of excess debris on the filter or membranes of the purifier, thus restricting the flow of water.

2. Check sediment filter for brown scaling

Sediment filter as the name suggests captures sediments or suspended particles like dirt, silt, mud, clay etc. As the sediment filter is placed outside the water purifier, it can be easily opened and checked for deposits and scaling. A brown scaling on the filter indicates its overuse and needs immediate replacement. A periodic replacement of such membranes allows a longer life span of the device, and to the other filters too.

3. Output water tastes less sweet

Eventually, with the continuous passing of impure water through the membranes, these cartridges lose their absorption properties impacting their efficacy. As a result of which the total dissolved solids (TDS) may not get properly filtered and can be higher than before. This in turn affects the taste of water, making it harder and thus reducing its sweetness. Frequent cleaning and timely replacement of filters would reduce such problems, ensuring 100% safe and sweet tasting drinking water.

4. More water gets wasted as reject water

An RO water purifier discharges impure water as reject water during the process of water purification through an outlet. If you notice a surge in the volume of rejected water, ie. it is more than the usual volume; it is a sign of reduced efficiency of the water filters. Such alarms indicate replacement of the filters.

We hope the above guide will help you take an informed decision regarding the services related to your water purifier. Like any other appliance, proper maintenance improves the life of your water purifier and at the same time ensures health and safety of your family. A lot of latest water purifiers in the market, like that of Pureit, come with Advanced Filter Alerts which guide you well in advance about the upcoming need of filter replacement, technical failure, etc.

What’s the difference between an Electric and a Non-Electric water purifier?

By Pureit Water
On

Water purifiers without a doubt have become a fundamental part of our daily lives for clean and healthy drinking water. There are mainly two types of water purifiers in the market. Namely, electric water purifiers and non-electric water purifiers. These two types, as the names suggest, vary in their usage of electricity. But at the same time, also differ on several other factors like – water purification process, kinds of impurities removed, features and aesthetics, maintenance cost and so forth.

Electric Water Purifiers vs Non-Electric Water Purifiers

Electric water purifiers mainly comprise of Reverse osmosis (RO), Ultraviolet (UV) and a combination of both - RO + UV water purifiers. These are more sophisticated in their technology and use various types of water filters to provide pure and clean drinking water. They have better water purification efficiency and come with several other attractive features.

Non-electric water purifiers are gravity-based and do not require electricity to function and purify water. They use filters like - Sediment filter, carbon filter, and microfilters, which are arranged one after the other vertically to remove different kinds of impurities and purify water. They use the natural water pressure to create a pull as water flows through these filters.


Let’s understand the key differences between the two.

• Stages of Water Purification

    Electric: Advanced 6 or 7 stages of purification An RO water purifier with its advanced stages of purification, provides clean drinking water to you and your family. These purifiers can remove high TDS, chemicals, and heavy metals which cannot be removed using a UV or a non-electric water purifier. A typical RO water purifier includes - Sediment Filter, RO Membrane, Pre-RO Carbon filter, UV Chamber, Mesh Filter, Post RO Carbon Filter, and Micro Filter. A UV purifier on the other hand comes with around 4 stages of water purification, designed to use electricity to kill microorganisms like protozoa, viruses, and bacteria.

   Non-Electric: 3-4 stages of purification These come with a much simpler purification process. Water is poured in the device from the top and with the gravitational pull it passes through sediment, carbon and micro filters arranged one below the other.

Purification of Different Sources of Water

    Electric: Suitable for all sources of water

 In India, one of the most common sources of water is borewell or ground water. The TDS levels of borewell water are usually higher as compared to other sources like tank or municipal. In cases where TDS levels are more than 300 ppm, RO water purifiers are the best solution as only RO technology can get rid of high levels of TDS.

    Non-Electric: Suitable for only Municipal water

 Non-electric water purifiers should be preferred when the TDS levels are under consumable limits and thus water is comparatively less harmful for consumption. Non-electric water purification systems can remove microbes like bacteria and pesticides along with bad odor but are incapable of removing heavy metals that are harmful if consumed in the long run.

• Taste of water

    Electric: Enhances taste to make it sweeter

   Water collected directly from lakes or rivers is salty mainly because of the presence of minerals, salts and other organic compounds. RO water purification technology is best at treating water with hardness and turning it into soft, sweet tasting       consumable water.

    Non-Electric: Doesn’t improve the taste of water

  The activated carbon filter present in non-electric water purifiers, remove contaminants and chlorine that can impact and sometime change the taste and color of water but doesn’t sweeten it.

• Filter replacement

    Electric:  Needs replacement once in a year.

     Filter replacement in electric water purifiers should be occasional. RO and UV purifiers are built to require minimum maintenance.

    Non-Electric: Needs replacement every 2-3 months

    Non-electric filters need replacement every 3 months as they can get clogged easily. The frequent filter replacement can be inconvenient as this requires regular maintenance.

• Features and aesthetics

    Electric: Advanced features and aesthetics

  Electric water purifiers come with superior aesthetics and newer designs that make your kitchen look more attractive. Pureit RO water purifiers not only offer beautiful looking purifiers but also are laden with best-in-class features like Advanced Filter Alerts, Water Level Indicators, Digital Purity Indicators etc.

    Non-Electric: Basic features and aesthetics Non-electrical water purifiers require space in the kitchen as most of them are table-top devices. They have only basic purification features and designs

. • Maintenance cost

    Electric: Slightly higher maintenance cost As an RO water purifier has a more efficient purification technology, it’s slightly expensive to maintain. The average cost of RO water purification comes to 50 paise per litre. But a UV water purifier on the other hand comes with the lowest maintenance cost at only 30 paise per litre.

    Non-Electric: Lower maintenance cost Non-electric water purifiers have a low maintenance cost at 35 paise per litre.

Device cleaning

    Electric: Less frequent

    Electric water purifier devices are built to require occasional cleaning that is only once in 12- 14 months. 

    Non-Electric: More frequent

    Non-electric water purifiers require very frequent cleaning that is every 3 – 4 months.

In conclusion, each water purifier comes with its own features and benefits and thus should be assessed basis individual requirement. In places where there is already an effective water filtration system, a non-electric water purifier could do the purification job. Whereas if the TDS levels in the water are excessive or water seems to be more contaminated, electric water purification should be preferred.

5 Benefits of Pure Water for Skin & Hair

By Pureit Water
On

The most essential and undervalued element of nature known to mankind is water. Consuming water is essential; however, consuming purified drinking water is the need of the hour. Drinking pure water and in sufficient quantities, hosts a lot of benefits for the human body - from flushing out toxins, providing hydration, to keeping your skin and hair healthy. Furthermore, it allows the organs to function well thus improving the overall wellness.

Here are 5 benefits that pure water offers for your skin and hair:

1. Reduces skin and hair dryness:

Drinking sufficient water prevents dry, scaly, and patchy skin, keeps it hydrated, reduces any form of dryness on the scalp and flushes out all the toxins released from the body. Hydrating your body is one of the most important and simplest ways to reduce roughness, rashes on the skin, dandruff, and dry scalp. Hence, it’s advised to up your daily consumption of water and keep your body well nourished.

2. Prevents skin breakouts:

Consumption of sufficient drinking water helps in reducing inflammation in the body and balances the body temperature. This further facilitates in controlling the heat released from your body and prevents skin breakouts such as acne that is mostly visible during seasons of high temperatures. Drinking  pure water naturally cools down your body and thus can prove to be beneficial for your skin.

3. Provides a radiant skin:

A naturally glowing skin depends on how healthy you are from the inside and not just outside. A daily intake of up to 8 to 10 glasses of water helps maintain a healthy gut and aids in proper digestion, resulting in a radiant skin. Drinking water at regular intervals ensures the body flushes out all the impurities, acids, and toxins, improving skin’s elasticity and ensuring a naturally healthy-looking skin.

4. Enhances Hair Quality:

While dehydration can impact the health of your skin, it may also negatively impact the health of your hair. When your body is dehydrated, your hair becomes dry, frizzy, and weak thus resulting in brittle and easily breakable hair. To prevent hair damage, one should maintain an optimal water level in the body, which stimulates hair growth and improves its quality.

5. Improves Overall Skin and Hair Health:

Dehydration or less water intake causes the skin and hair to look dull and tired, which could be easily distinguished from a healthier looking skin and hair. While there are many factors that can impact their health, drinking water has a direct role to play in this. Water whether consumed in the form of fruits or vegetables or directly from your water purifier, it does wonders for your health. The daily consumption of water must be met in order to have a well-toned, radiant complexion and ageless skin. The nourishment of the body from within clearly impacts the health of your body from outside.

Drink pure water is the core need of a human body. It’s the most natural and healthiest way to maintain your overall health and well-being. Maintaining the level of water in your body may help you prevent any disorders or alterations occurring internally or externally. Thus, drinking water must be consumed in the right amount.

Which is the best water purifier to buy online?

By Pureit Water
On

Water purifiers have become a necessity as the contamination and impurities are increasing with growing urbanisation. Impure water is a major cause of harmful infections and diseases. The water purifiers effectively help to eliminate these impurities from water containing virus, bacteria and other harmful microorganisms.

Pureit, a leading water expert with 15+ years of expertise, has a wide range of purifiers with latest technologies of purifying water – RO, UV, RO+UV, RO+MF and RO+UV+MF. These advanced technologies ensure 100% safe, clean drinking water that is free from all kinds of undesirable impurities. Many of the Pureit water purifiers come with Mineral Enrichment features which add essential minerals like Calcium and Magnesium into the water to deliver multiple health benefits.

Let’s have a look at few of the best water purifiers, one can consider buying online.

Pureit Copper+ Mineral RO+UV+MF:


Provides Goodness of Copper in RO purified water with Advanced 7-Stage purification. Copper is known to be beneficial for health. It improves metabolism, aids digestion, and improves overall health and well-being. It is also known to improve immunity as per Ayurveda.

  • Pureit Copper+ RO with it’s Copper Charge TechnologyTM adds 99.8% pure copper in RO purified water
  • With its Precise Dosing feature, it ensures that the right amount of copper is added in every glass of water to ensure you get all the health benefits of copper enriched water
  • Another unique feature is Dual Water Dispensing. This helps you choose between copper RO water and normal RO water as per your preference
  • The Auto-Cleaning feature takes care of any manual hassles of cleaning copper. This feature automatically senses and schedules automatic copper cleaning

Pureit Eco Water Saver Mineral RO+UV+MF:


Powered with Eco Recovery Technology, this water purifier provides highly efficient water purification, giving highest water saving in comparison to any other RO purifiers.

  • Highest Water Saving RO. Wastes only 0.7 glass of water for 1 glass of purified water vs. 2.3 glasses of water wasted by other water purifiers
  • Translates to about 80 glasses of water saved per day
  • The Eco Water saver is engineered with a 7 stage RO+UV+MF purification technology and offers 100% safe drinking water
  • An impressive large water storage of 10 litres which effectively purifies water from various sources – Borewell, Tank, or Municipal Water and adds minerals like Calcium and Magnesium in your drinking water

Pureit Advanced Max Mineral RO + UV +MF + MP: